Deck the Halls with Local Finds: Shop Small for Big Impact This Season
The holiday season is more than just a time for gift-giving-it's a time to strengthen our communities, and one of the best ways to do that is by shopping small. Supporting local businesses not only makes holiday shopping more unique and personal, but it also has a profound impact on the local economy, keeping the holiday cheer alive for everyone.
Whether you're looking for holiday gift ideas or simply trying to avoid the stress of big-box stores, shopping small brings something extra special to the season-let's learn more.
The Gift That Keeps on Giving: The Power of Shopping Local
When you shop at local businesses during the holidays, you're giving more than just a gift-you're investing in your community. Small businesses make up 99.9% of all U.S. businesses! And for every $100 spent at a local business, $68 stays in the community, compared to just $48 from national chains. That's money going back into local schools, parks, and services that make your town a better place to live. By choosing local this holiday season, you're helping to create jobs, support local business promotions, and ensure that small businesses can thrive.
Why Supporting Local Businesses Matters All Year Round
Shopping small isn't just for the holidays-small businesses support your community year-round. They contribute more to local events and charities than their big-box counterparts. Plus, they're more likely to source products locally, keeping the economy flowing within the region. By supporting them now, you're helping to sustain the unique character of your community well into the new year.
A Season of Unique Finds: Why Shoppers Prefer Local Stores
The hustle and bustle of holiday shopping can be overwhelming, but local businesses offer a refreshing change of pace. According to a NerdWallet study, 37% of consumers value the personal touch that comes with shopping at small businesses. Local shops offer unique holiday gifts that tell a story, rather than the mass-produced items found at large retailers. Shoppers love the personalized experience, one-of-a-kind finds, and the ability to purchase thoughtful, meaningful gifts for loved ones.
Finding Unique, Thoughtful Gifts at Small Businesses
When you shop locally, you'll find holiday gifts that aren't just products-they're experiences. Handmade goods, artisanal creations, and products from local makers often come with stories that add a personal touch. Giving a gift from a small business means you're not only giving something special but also supporting someone's dream.
Unwrap the Joy: Easy Ways to Support Local Businesses This Holiday Season
Supporting local businesses doesn't have to be hard-it can be as simple as prioritizing local shops over large retailers. Here are some easy ways to shop small and make a big difference this holiday season.
Make a List of Local Stores to Visit
Start by planning ahead! Take time to make a list of local stores you want to visit before the holiday rush. This ensures that you're intentional about supporting local businesses. Check your chamber of commerce directory or browse social media to discover hidden gems in your area. You might be surprised at the variety of local businesses offering holiday deals and unique gift options.
Buy Gift Cards from Local Shops
Stuck on what to get someone? Gift cards from local businesses are a flexible and thoughtful option that allows the recipient to explore new places or return to a favorite spot. They also provide local businesses with immediate financial support, which can be especially helpful during the busy holiday season.